A strong reputation attracts the best talent

It’s job-hunting season at the country’s universities and businesses are all out wooing the best graduates.

It has been fascinating to watch this at a time when more than a quarter of the population unemployed, there are companies vying with each other to employ the best talent. The brochures that they produce, the presentations that they give and the way that they are going all out to present themselves as attractive to the soon-to-be new graduates is enthralling.

I sat with a few of the students going through the prospective employers and it was most enlightening – the businesses that were household names, ones that they were most familiar with, were all high on their list to apply to. The others that no-one had heard of barely featured for them.

As with customers, media and all other stakeholders, the stronger a company’s reputation with prospective employees, the better its situation is. In the case of finding top talent, the better known and the more potent the brand, the greater the talent pool available to it.