Economic downturns are a fact of business life. However, those businesses that maintain a public profile – that stay in the public eye – are the ones that will have the best chance of surviving an economic downturn.
Hunkering down and waiting for the bad times to pass may not be the best approach so here are 5 tips to help your business ride it out.
If others around you are cutting their marketing spend while you retain yours, you will be ahead of the curve when the economy turns, leaving them to play catch-up.
Invest in the future now and it will enable you to perform better later on.