Reputation
"When the well is dry, we know the worth of water"
Benjamin Franklin

Intrdoduction

  • Cambial is a full-service, integrated communications company.
  • Established in 2006, Cambial specialises in all facets of marketing and communication across all industries, although the company has specific expertise in the financial and allied services industry.
  • This includes all points of contact with clients, potential clients, media as well as providers of capital and other stakeholders.
  • We offer a full range of communication services in corporate reputation management, employee engagement and investor relations, across the full media spectrum. We will not compromise on ethics.

Recent Client Coverage

Our Approach

  • The marketing and communications thrust of a business is an integral part of the overall business strategy. In order to perform this function, we need to understand a client’s differentiators and positioning. We aim to become fully integrated into a client’s management and marketing team. We seek to maximise opportunities as they are presented and develop them in a manner consistent with the client’s image.
  • We believe in extensive research, based on numerous meetings with the client and executives, together with competitor analysis and media research. We identify stakeholder engagement strategies, develop communication strategies and build relationships in a complex and rapidly-evolving stakeholder environment.
  • We offer a comprehensive range of services, which can be tailored to suit a client’s specific needs.
Investor Relations and Financial Communications
Cambial raises the profile of a company, with the specific aim of targeting the investment community. We liaise with existing and prospective shareholders, investment analysts, the media and other key role players through road-shows, presentations, site visits and other interactions. This includes presentations to the Investment Analyst Society as well as conferences and announcements based on JSE requirements. We devise a programme according to client needs such as listings, year-end results, annual reports and investor relations. We are also able to build the image of a company prior to a new listing as well as post listing. We are also able to generate interest in subsidiaries prior to a sale. This service includes the preparation of written material such as annual reports, company brochures, prospectuses and launch documents, as well as assistance in the preparation of presentations. The benefits of good investor relations include defence against a possible takeover, reduced funding costs and the ability to broaden the shareholder base.
Stakeholder Relation Programmes
Our programmes are tailored to client’s needs, with the key elements including:
•   Identifying areas that need communicating
•   Identifying communication structures
•   Development of communication channels
•   Implementing programmes and monitoring achievements
Crisis Communications
Cambial develops and manages crisis communications strategies. This includes identifying key risks, identifying and training spokespeople, policy and guideline formulation, developing key messages, and designing and disseminating statements.
Media Relations
Cambial actively develops and maintains relationships with key individuals from the media and facilitates their understanding of a client. The activities include such aspects as the planning and execution of media events including press conferences, panel discussions, media briefings, one-on-one interviews, lunches/breakfasts,  preparation and placement of press releases including photography requirements, compilation of media kits and liaison with print and electronic media. We identify, research and write stories for strategic vertical media placement.
Communications Programme – Strategic development and Tactical  execution
We formulate a communications and corporate reputation management programme. This includes defining objectives and identifying resources as well as designing action plans needed to meet objectives for internal and external communications. We conduct a situation analysis, defining communications objectives and goals, identifying the target market(s), formulating key messages and establishing a suitable communication mix, including traditional and new media, promotions, events and other communications channels. Ongoing monitoring and evaluation is undertaken, which provides feedback to enable modifications as necessary.
Internal communications
Cambial identifies internal communication requirements, develops an internal communication strategy, formulates massages, identifies tools and tactics for reaching internal stakeholders, compiles an action plan for implementation and monitors and evaluates the results. Internal communication tools may include events, written communications such as newsletters and electronic media such as emails and videos. Our services include copywriting, design and idea generation.
Digital and Social Media Programmes
We develop and execute online marketing strategies to build positive online reputations across all social and digital media. This includes monitoring for negative social media mentions, developing a social media crisis response plan, risk mitigation, situation evaluation and measurement. Ours is a two-pronged strategy involving high-end intellectual input and lower-end mechanical input. We specifically develop content for digital and social media based on our deep knowledge and understanding on the client and the industry in which the client operates. This leads to greater engagement and better relationships.
Communications audit
For clients who do not require ongoing services, we assess the client’s communication needs and provide a strategic plan for self-implementation.
Design
Cambial Communication offers a one-stop-shop for all design and printing requirements. Our designer is available from briefing to delivery, to ensure that the objective of the project is achieved with thought to theme, layout, material and quantity.
Infographics and Multimedia
Cambial produces both static and interactive infographics and multimedia content for clients wishing to engage with audiences in new, dynamic avenues. These products in recent time have proved to possess a particularly strong and impactful reach with users and within the media. Studies of the analytics from such campaigns suggest a highly successful correlation between developing meaningful relationship with audiences and the content provided by the thought leader or market influencer.
Marketing Collateral and Promotional Material 
We develop marketing collateral including layout, design and copywriting. Working closely with the client service department, our writers will ensure the messaging is consistent, through the holistic approach we take with clients. We produce brochures, pamphlets, annual reports, direct mail, newsletters & in-house publications, speeches, conference literature, audio-visual presentations, invitations, website copy and design. The service encompasses interviewing, copywriting, photography, layout and production. We assist in the preparation of presentations and coach clients where necessary. Promotional gifts and incentives are sourced and branded in accordance with the client’s profile and budget.
Marketing – Strategic Planning
Cambial provides strategic input into the overall marketing plan. We define objectives and assist in developing strategic direction. We identify resources and contribute to an action plan for the overall marketing function.
Cambial Communications (Pty) Ltd, Reg: 2006/027690/07, VAT no: 4620232548
Director: GA Findlay